Custom Belly Band Packaging

What is Belly Band Packaging?

Belly Band Packaging refers to a strip of paper, cardstock, or other flexible material that wraps horizontally around the middle (the “belly”) of a product, box, book, or bottle, securing it like a belt. It typically features adhesive or is designed to tuck in neatly at the ends to hold itself in place. This packaging element serves multiple purposes: it can physically hold items together (like a box lid or loose components), act as a tamper-evident seal, and crucially, provides a highly visible and versatile surface for branding, product information, promotions, or decorative design. Belly bands offer an elegant and cost-effective way to enhance presentation and communicate key messages directly on the product.

When to Use Custom Packaging Sleeves?

Custom Printed Belly Band is an excellent choice whenever you need a practical yet visually impactful way to bundle items, secure packaging, or add a prominent branding layer. It’s ideal for holding closed rigid boxes (like subscription boxes or gift sets), bundling multiple products together (such as books with bookmarks or sample sets), wrapping around bottles or jars to unify a multi-pack or add information, and adding a premium touch to books, magazines, or notebooks. Use belly bands to introduce new products, highlight special editions or promotions, display essential details like flavor or scent variants, reinforce your brand identity, or simply elevate the perceived value and unboxing experience of your product on the shelf or upon delivery.